Delivering your blog's or website's content in a multitude of languages can make your web entity accessible to a wider range of audience. Indeed, this is one of the many strategies webmasters employ to increase their website traffic. They can simply configure their homepages to point towards specialized content tailored for different users' different language requirement. but now, there's a new and more SEO friendly way of doing this. Webmasters can now specify such specialized homepages using a new rel-alternate-hreflang annotation that Google only just introduced, and is compatible not only with Google, but other search engines as well such as Yandex.
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